About Me
SocialSway is led by April Watkins, a partnerships and customer success leader with more than a decade of experience helping brands grow through creator marketing, sponsorships, and lasting client relationships.
Before founding SocialSway, April held client and partnership roles at Cox Media Group, McKinney, Google, and YouTube BrandConnect, leading branded-content campaigns, strategic accounts, and sponsorship initiatives.
Today, she brings that experience to global brands and emerging technology companies, including Filecoin Foundation, Axelar, and Arbitrum, providing hands-on support from strategy through execution.
April Watkins
Founder, Principal Consultant
Our Services
01
Creator and
Influencer Marketing
Effective creator marketing takes more than the right talent. It requires clear strategy and disciplined execution.
From campaign strategy and creator selection through negotiations, approvals, and reporting, SocialSway can manage the campaign end to end or step in wherever your team needs support. Every engagement is designed to help your brand show up authentically and connect its investment to measurable objectives.
Flexible, operator-level support built around your goals. SocialSway can lead a focused initiative or work as an embedded extension of your team.
03
Account Management and Customer Success
Winning the customer is only the beginning. Sustainable growth depends on what happens after the sale.
SocialSway supports the full customer lifecycle, from onboarding and adoption to retention, renewal, and expansion. Engagements can include managing customer relationships, building customer success processes, or providing fractional support where your team needs it most.
The goal is a stronger customer experience that protects and grows revenue.
02
Sponsorship Strategy
and Sales
The strongest sponsorships are built on a true exchange of value, with clear objectives and meaningful benefits for both sides.
From strategy and package development through prospecting, outreach, negotiation, and close, SocialSway can lead sponsorship sales end to end or step in wherever your team needs support. We can also support activation and ongoing management to ensure each sponsorship
delivers on its promise.
Our Impact
Selected results from more than a decade of work across creator marketing, sponsorships, and customer success.
REACH
REVENUE
RENEWAL
11M+
Video views generated through a creator ambassador campaign
500K+
Sponsorship Revenue generated
9.6/10
Client satisfaction score
$12M+
Managed across 20+ branded creator campaigns
$40M
Quarterly account portfolio managed across two enterprise clients
80
Paid monthly subscriptions secured within 60 days of launch
What to Expect
SocialSway is founder-led, so you work directly with me from strategy through execution. I embed within your existing structure and adapt to your processes, giving you experienced support without adding another layer for your team to manage. For creator campaigns, my fees are separate from creator compensation, so you have clear visibility into where the budget goes.
Both. I can lead an engagement from beginning to end or step in for a specific need, such as campaign strategy, creator negotiations, sponsorship sales, activation, or customer success.
Engagements can be structured around a defined project, campaign, quarter, or ongoing fractional support. The scope depends on your goals, internal capacity, and where you need additional expertise.
Pricing is based on the scope, complexity, and level of involvement required. After the discovery call, you will receive a tailored recommendation and clear fee structure based on what you are trying to accomplish.
Most engagements begin with a defined project, campaign, or quarter. They can extend based on your needs and the results of the initial engagement, with no long-term commitment required to get started.
SocialSway works with brands and emerging technology companies that need experienced support across creator marketing, sponsorships, or customer success. The model is especially well suited to teams that need senior-level support without hiring a full-time employee or managing a traditional agency.
Let's Connect
Tell me what you're working on and where you need support. I'll follow up to discuss fit, scope, and the best next step.